I’m pleased to share this conversation with Tracy Dull, founder and owner of Frances + Parke, a growing boutique clothing store in Zionsville, IN. In the seven years since she founded the company, Frances + Parke has gone from being one of several new business ideas to becoming a viable business to successful expansion and growth.
“I think in any successful business that you need to find a niche – what makes you different? And I really believe that. Because why else would you go into business on a street that has a ton of women’s clothing stores? So what was going to set us apart? I think having men’s things did just that.” – Tracy Dull, founder and owner of Frances + Parke.